After several years of adjustment, 2026 is emerging as an important year for automotive and real estate marketplaces worldwide. Based on more than 15 years of data and market observation, Joreca’s analysis highlights diverging trajectories across regions, with some markets returning to growth while others enter more uncertain phases. Changes in inventory levels, advertiser behavior, and competitive intensity are reshaping market dynamics in Europe and the Americas. Together,

While recently making headlines in Australia with the acquisition of Domain and in the U.S. through its legal battle with Zillow, the American giant CoStar continues to nurture strong ambitions in Europe. Beyond its purchase of the UK’s N2 marketplace in 2023 and the announced launch of its platform LoopNet in Spain in April 2025, the group now has two major strategic avenues to accelerate its growth across the continent. Commercial Real Estate as CoStar’s European Trojan Hor

Hardly a month now goes by without major news shaking up the European online property market. The latest example: the arrival of the German giant Scout24 in Spain through the acquisition of Fotocasa and Habitaclia. This move could well be a harbinger of much deeper changes to come in the competitive landscape across the continent.   A Completely Renewed Spanish Market   In just over a year, the three main players in the Spanish property market have changed hands. First, the n